Fractional CRO & Growth Advisor
When your company hits a growth inflection point, you don’t need another strategy deck collecting dust. You need a revenue leader who can step in, see what’s broken, align your teams, and turn opportunity into predictable revenue.
That’s where I come in — strategy and execution, not just advice.
If This Sounds Familiar…
You’re generating activity — but not predictable revenue. You’re unsure what’s actually driving growth. Your sales, marketing, and product aren’t aligned.
You don’t need more effort. You need a revenue system that works.
How You Grow Faster
A disciplined, repeatable go-to-market system that removes guesswork, strengthens pipeline, and gives you a clearer path to growth.
Clarify your story, strengthen how you’re perceived, and increase deal value with messaging that fits what buyers actually want.
Identify and execute on new products, partnerships, and pricing models so you’re not relying on one core engine alone.
Hands-on support in high-stakes relationships and complex deals, backed by real credibility and decades of experience at the table.
Accountability, cadence, and performance standards so your strategy doesn’t stall after the meeting ends.
Most advisors give you recommendations and disappear. I work differently.
You get strategy and execution. Together we identify what’s slowing growth, fix what’s broken, build systems that scale, and create momentum you can actually measure.
You’re not hiring someone to observe from the sidelines. You’re bringing in someone who helps move revenue forward now.
I work with founders, CEOs, and leadership teams across the growth spectrum — startups, venture-backed, private equity-backed, and public companies. Whether you’re scaling from zero, stuck on a plateau, or preparing for acquisition, you get a partner who brings focus, experience, and follow-through.
Selected Experience
My work has always centered on one question: how do you create revenue growth that is real, repeatable, and scalable?
Advisor
Advanced the business model by establishing the MyBalto Foundation, a 501(c)(3) nonprofit that enables veterinarians to collect tax-deductible donations to cover services when pet owners cannot afford care. Expanded MyBalto’s social impact, created a new charitable revenue channel, and strengthened the company’s mission of keeping pets and their families together regardless of financial hardship.
Trusted by over 250 veterinary hospitals.
Fractional Chief Revenue Officer
Transformed a basic training provider into a broader workforce development, retention, and liability reduction solution. Repositioned the business, built and scaled the sales team, led a full website overhaul, and launched three new products.
25%+ year-over-year revenue growth through focused execution and market-driven strategy.
Founding EVP, Sales & Marketing
Helped lead MP3.com from early-stage growth to one of the largest Internet IPOs of its era, raising nearly $400 million. Created products and services that moved the company to positive cash EBITDA.
Rapid scale, successful public offering, and landmark sale to Vivendi Universal.
VP, Business Development
Advised the CEO on new market initiatives at a venture-backed autonomous robotics SaaS company. Shifted the narrative from engineering-centric to business-opportunity-driven, expanding revenue beyond the core platform.
Broader market opportunity and support for a $115M capital raise.
Advisor — $26B Jabil Division
Diversified the product portfolio by creating new verticals in security and disinfection and developing the relationships needed to support expansion.
Two new vertical markets with an estimated $200M+ revenue opportunity.
Partner
Consulted with clients on data acquisition, monetization, licensing, and business model development across more than a dozen companies.
$1.5M+ in new vendor revenue. Early guidance for Mint before its $170M acquisition by Intuit.
Partner & Founder
Advisory firm specializing in early-stage business model development, monetization, and late-stage revenue growth. Clients include Brain Corp, Badger Technologies, Liquid Grids, Modern Analytics, and Series B startups.
Growth support tailored to each company’s stage, market, and revenue challenge.
CEO & President
Stepped in as CEO to recover and reposition this B2C eCommerce skincare brand for acquisition. Built direct marketing programs, analytics capabilities, and fulfillment operations.
Revenue increased to $5M, customer acquisition costs reduced by 90%, positioned for successful sale.
What People Say
Steve is one of the few leaders who truly walks the talk. He is willing to go into the field, help prospect, present, and close. He listens carefully, creates opportunity in real time, and leads with creativity and fairness.
Steve gets to the heart of the matter quickly and takes decisive action. He is the rare dealmaker who is welcome on either side of the table. Reasonable, rational, ethical, and effective.
Steve is truly a marketing and revenue genius. He is the person you turn to when you need a deal closed.
Steve has a deep understanding of how winning businesses work. If you want to know how to win, ask Sheiner.
Ways You Can Work With Me
Not sure which model fits your situation? Most clients start with a 30-minute call — I’ll recommend the right path based on where you are and what you need.
Not sure where to start? Skip the self-diagnosis. Book a free 30-minute call and I’ll tell you exactly which model fits your situation — and whether I’m even the right person for it.
Book the Free Call01
Senior revenue leadership without the full-time cost. I embed into your business and drive execution, accountability, and performance across the full revenue function.
02
A trusted thought partner for your leadership team. Guidance on GTM strategy, positioning, pricing, partnerships, and growth decisions — with direct access when you need it.
03
A focused engagement to diagnose what’s not working, build the right systems, and move a critical growth initiative from strategy into execution.
Ready to Talk?
Serious about scaling revenue? Let’s spend 30 minutes figuring out exactly what’s in the way and what to do about it.
Book a Free 30-Min Revenue Call